Hyperlinks add useful content to websites and emails. They work best when the link text makes sense out of context. It’s best to avoid non-informative link phrases such as “click here” or “more” in your website or email message.

Using a descriptive link makes it more accessible to all readers. For example, screen reader users often navigate from link to link, skipping the text in between. If the link text says “click here” there is no indication where the link will lead. Also, search engines use link text to index target files, so it is a good idea to include keywords in your link text to effectively describe the content of the link.

For more information on creating accessible and useful hyperlinks, visit the following resources: